WHO ARE YOU COMPETING AGAINST

Today businesses are competing against each other for new customers.

Regardless of the size or industry of your business you are competing for viewership. 

Social media is the gateway to viewership, Brand Identity, getting consumers to view your business is one thing, following you is another, having them interact is the real challenge.  

Consumers are following trends on social media, take and post photos gravitating towards personal relationships building up their social media accounts. 

Connecting with consumers requires a new play book of ideas, attracting viewership requires new and bold ideas.

Make nonconformity the expected conversation.

Don't discount anything as unrelated or unconnected

The key is to engage your team in the process of visual thinking and visual iteration to encourage different views about how a solution could take a new path.