BRAND IDENTITY

 Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish your brand to consumers. Brand identity is distinct from brand image and connects you with the consumer.

 1.  Is your brand identifiable from your competitors? 

 2. Is your brand recognized in your community? 

 2. Is your brand recognized in your community? 

If you changed all your products and services starting over is your brand identity strong enough to survive the change?